Website Privacy Statement

Carter Machinery Company, Inc. is committed to providing our customers with the best value products and services in the field and online. We’ve asked for your personal information, so we want you to know how it will be used. By registering with or contacting us through our corporate web site, Parts.Cat.com e-site and/or other affiliated e-sites, you agree that any information or comments you provide may be shared between Carter Machinery and its affiliated companies, and used without restriction to process customer orders and improve or market our products and services. We will not sell or rent your information to any third party, and will exercise reasonable efforts to keep the information secure. Carter Machinery recognizes and respects your online privacy.

This policy (the “Privacy Statement”) describes the types of information we may collect from you or that you may provide when you visit our website and our practices for collecting, using, and disclosing that information. By using our websites, you agree and consent to the data collection and use practices set forth in this Privacy Statement.

We collect personally identifiable information, such as your e-mail address, name, home or work address or telephone number. We also collect anonymous demographic information, which is not unique to you, such as your ZIP code, age, gender, preferences, interests and favorites. We also collect information about your internet connection, the equipment you use to access our website, and usage details. We collect this information directly from you when you provide it to us and automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses, and information collected through cookies

Use of Information

We use information that we collect about you or that you provide to us, including any personal information:

  • To present our website and its contents to you.
  • To provide you with information, products, or services that you request from us.
  • To fulfill any other purpose for which you provide it.
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
  • For any other purpose with your consent.

We may also use your information to contact you about goods and services that may be of interest to you.

We may share data with industry partners to help us perform statistical analysis, send you email or mail, or provide other support. All such third parties are required to maintain the confidentiality of your information.

Cookies

When you visit our website we may send you a cookie. A cookie stores a small data file on your computer. This file enables us to recognize you each time you visit us. Cookies help us in many ways, for example, by saving your region and language preference and for purposes of collecting non-personal data. Your web browser most likely allows you to accept or reject cookies from our website.

Non-Personal Data

We may use cookies to:

  • Count the number of times you visit our sites.
  • Compile anonymous statistics on website use.
  • Gather information on the type of Internet Browser and operating systems used.

Internet Advertising

We may work with data providers to serve advertising to you through display media or other methods. These providers may use personal information that we have collected or that you have provided to locate you online, such as when you visit or log in to websites or mobile applications. This information may be linked to online identifiers or IP addresses assigned to you, and to demographic or interest-based data, in order to target you with relevant advertising, including about our products or services. To learn more about or opt out of this and other interest-based advertising, please visit the industry opt-out pages operated by the DAA, and by the NAI.

Links

Our web site contains links to other web sites. Carter Machinery is not liable for the privacy practices or the content of other web sites.

Changes to Our Privacy Statement

We reserve the right to modify this Privacy Statement at any time and without prior notice. We will update this website upon making such changes and modifications to the Privacy Statement. All such changes will become immediately effective upon posting.

Contact

If you have any questions about this Privacy Statement or wish to opt-out of certain data collection practices, please contact us at customersupport@cartermachinery.com.