Why Carter Machinery

A Name You Can Trust In New, Used and Rental Equipment

Carter Machinery has served Virginia and southern West Virginia since 1927. You can get your Rental Equipment in Richmond, Chesapeake/Tidewater and Roanoke with support that’s second to none. As the needs of our customers have changed over the years, we’ve added the resources needed to serve them. What was once an operation with three stores has grown into a network of 18 locations and 1,200 employees. This continued investment in people, infrastructure, technology and tooling has enabled Carter to become one of Caterpillar’s leading dealers.

Focused on Customer Success

It’s the cornerstone of everything we do. From counter personnel to technicians on your jobsite, we’re committed to delivering top-notch support that allows your operation to be more successful.

Unmatched After-Sale Support

We pride ourselves on offering premium products that make your business more successful but, as well as providing support that’s second to none.

Whether you’re an owner/operator or have a fleet of equipment, you can rely on Carter to provide you with timely parts and service support to maximize your uptime and keep you on the job — all while respecting your budget.

Serving a Wide Range of Industries

From a handful of products in the beginning, to hundreds today, the diversity of our offerings is evident through the different industries we serve.

  • Earthmoving

  • Paving

  • Forestry and Recycling

  • Surface Mining

  • Underground Mining

  • Electric Power Generation

  • On-Highway Truck

  • Bus

  • Marine

  • Gas Compression

  • Industrial Engines