News

January 4, 2021 – Carter Machinery is excited to announce some big news on the SITECH front. SITECH Mid Atlantic, who previously held co-ownership over four Cat dealership territories (including Carter’s), is being split into separate entities in order to better serve customers locally. With this change, 100% of our territory will now be served by our dedicated partner, SITECH Chesapeake.

Carter Machinery will be closed on the following days in observance of the holidays. However, we do have team members on call in the event of an emergency. Please call your local store for specific instructions.

12/21/20, 9:00AM

As the world watched during the historic COVID-19 pandemic, four McAllister Towing Tugboats, equipped with two Cat 3516 E Tier 4 engines, docked the USNS Comfort in New York Harbor. The tugboats are the largest and most powerful tugboats in the harbor.

Richmond, Virginia – Carter Machinery signed two students from Bridging Communities Regional Career & Technical Center on Wednesday as part of Career Signing Day. The two students, Jesse Payne, from King William County, and Nick Sorensen from New Kent, will both start their careers with Carter in July.

Salem, Virginia – Seeing a need for formal heavy equipment operator training in the region, Carter Machinery has invested in the Cat^® Heavy Equipment Simulators, a unique, state-of-the-art training solution, that provides a total training experience for heavy machinery operators. The training system, along with instructor-led programs with certified dealer instructors, and e-Learning courses through Carter University, offers operators the necessary skills needed to maximize production and improve safety on the job site.

Salem, Virginia – Carter Machinery is proud to join Blake Alexander Racing for the NHRA Virginia Nationals in Dinwiddie, VA at the Viriginia Motorsports Park. At the event, Blake Alexander’s team will host a number of Carter Machinery customers, while promoting Carter Machinery and Carter’s Rental Store brands to the millions that will see the event on TV and in person.

Richmond, Virginia – Beginning May 1, 2019, Carter Machinery’s parts and service operations at our Air Park Road location will be moving to 8362 Richfood Road in Mechanicsville. This state of the art facility will house sales, parts, service, and rentals, all under one roof – making it easier for you to do business with us. With this new transition, Carter aims to continue providing timely parts and service support to maximize your uptime and keep you on the job.

Salem, Virginia – As previously announced, Caterpillar Inc. has now entered into a definitive agreement to sell the Cat® purpose-built forestry business to Weiler, Inc. Carter Machinery Company will work closely with Weiler and Caterpillar to ensure a smooth transition for our customers.

Salem, Virginia – We know how much you rely upon accurate, updated information at all times. You depend on connectivity to make the best business decisions possible regarding productivity, maintenance, costs and safety on the jobsite. Unfortunately, we recently discovered an issue impacting software inside certain Cat® Product Link™ devices in relation to GPS time rollover occurrences.

Salem, Virginia – Throughout its 90 year history, Carter Machinery has continually evolved to meet changing industry demands and customer needs.  A critical part of the business where Carter differs from others in the industry is in the service department.  However, a particularly difficult industry-wide challenge is finding technicians, specifically young people, who choose this important line of work for their career.  In an effort to address this issue, Carter Machinery has launched a 15-month Construction Equipment Technician Apprenticeship Program, developed to help reverse this technician-shortage trend.

Salem, Virginia – Carter Machinery is excited to announce that it has been certified by the Governor’s office and the Virginia Department of Veterans Services Commissioner as a Virginia Values Veterans (V3) employer.  V3 is a public-private partnership with a proven track record in encouraging companies to hire and retain skilled veterans in the civilian workforce.  Carter is fortunate to have over a hundred veterans employed and is committed to recruiting these skilled veterans and their spouses as it continues to be one of the leading Caterpillar dealers in the United States.                                    

Richmond, Virginia – Over the next few years, Carter Machinery will be making some long-term enhancements to our Richmond area store, located at 8362 Richfood Road in Mechanicsville. We have big plans to improve the overall flow and efficiencies of our store, with an end goal of making it easier for you, our customers, to do business with us.