Military Makeover Show Features Carter Machinery

9/1/21 – We are excited and honored following our recent feature on Military Makeover: Operation Career. If you’re familiar with Military Makeover, you’ll know that legendary talk show host Montel Williams leads the show’s mission of transforming the homes and lives of military families across the country. On Operation Career, Montel spotlights companies that actively recruit and hire veterans. With approximately 10 percent of the Carter team being made up of military veterans, it’s not surprising that the show’s producers reached out to us to see if we’d want to participate.  

Memorial Day 2021 Schedule

In observance of Memorial Day, Carter Machinery will be closed Monday, May 31st. If you have an emergency need, please call your local Carter facility and follow the prompts provided in the message.

Cat Expo Live 2021



Cat Expo Live 2021 will deliver a full customer experience. This 2-day event will provide choices for how you engage with our content and experts — bringing to life the best Caterpillar has to offer in the form of exclusive product demonstrations, new product launches, best practices, and Q&A with experts.

Cat Trial 10: Tech Test

Maybe you’re finishing up high school. Maybe you’re looking to
transition from military service to civilian life. Or maybe you or
someone you know is just looking for a career change.

Attention Cat Card Customers



As previously announced, Cat Financial will be taking over your Cat Card credit line starting on May 3rd. You were recently sent a letter in the mail with details around this transition and important steps that need to be taken. If you did not receive a copy of this or have misplaced, please contact Customer Service at and they will send you another communication.

Planned Outage For Systems Migration

Since April 2020 when Carter Machinery acquired Alban Tractor, we have been managing the combined business under two separate operating systems. During the weekend of April 10th, 2021, we will be merging these systems into one, which will allow our teams to support you more seamlessly. Because this will result in a planned outage of many interconnected systems, we want to provide you with advance notice and instructions in the event you need support during this time. We also encourage you to place orders and/or schedule requests well ahead of time to avoid interruptions to your operations.

Introducing SITECH Chesapeake

January 4, 2021 – Carter Machinery is excited to announce some big news on the SITECH front. SITECH Mid Atlantic, who previously held co-ownership over four Cat dealership territories (including Carter’s), is being split into separate entities in order to better serve customers locally. With this change, 100% of our territory will now be served by our dedicated partner, SITECH Chesapeake.

Holiday Schedule

Carter Machinery will be closed on the following days in observance of the holidays. However, we do have team members on call in the event of an emergency. Please call your local store for specific instructions.

Network Outage

12/21/20, 9:00AM

Cat-Powered Tugboats Dock USNS Comfort in NYC

USNS Comfort in New York Harbor

As the world watched during the historic COVID-19 pandemic, four McAllister Towing Tugboats, equipped with two Cat 3516 E Tier 4 engines, docked the USNS Comfort in New York Harbor. The tugboats are the largest and most powerful tugboats in the harbor.

Two Students Commit to Carter Machinery During Career Signing Day

two students wearing CAT ball caps at career signing day

Richmond, Virginia – Carter Machinery signed two students from Bridging Communities Regional Career & Technical Center on Wednesday as part of Career Signing Day. The two students, Jesse Payne, from King William County, and Nick Sorensen from New Kent, will both start their careers with Carter in July.

Carter Machinery Offers Advanced Operator Training Techniques with New Cat® Simulators

Man using operator training simulator at Carter Con Event

Salem, Virginia – Seeing a need for formal heavy equipment operator training in the region, Carter Machinery has invested in the Cat® Heavy Equipment Simulators, a unique, state-of-the-art training solution, that provides a total training experience for heavy machinery operators. The training system, along with instructor-led programs with certified dealer instructors, and e-Learning courses through Carter University, offers operators the necessary skills needed to maximize production and improve safety on the job site.

Carter Machinery sponsors NHRA drag racer Blake Alexander for Virginia Nationals in Richmond area.

drag racer with Carter Machinery logo sponsor on the side

Salem, Virginia – Carter Machinery is proud to join Blake Alexander Racing for the NHRA Virginia Nationals in Dinwiddie, VA at the Viriginia Motorsports Park. At the event, Blake Alexander’s team will host a number of Carter Machinery customers, while promoting Carter Machinery and Carter’s Rental Store brands to the millions that will see the event on TV and in person.

Richmond Power Location Moving to Richfood Road

Rendering of new Carter Machinery location in Richmond with text "We're Moving to 8362 Richfood Road"

Richmond, Virginia – Beginning May 1, 2019, Carter Machinery’s parts and service operations at our Air Park Road location will be moving to 8362 Richfood Road in Mechanicsville. This state of the art facility will house sales, parts, service, and rentals, all under one roof – making it easier for you to do business with us. With this new transition, Carter aims to continue providing timely parts and service support to maximize your uptime and keep you on the job.

Carter Machinery Excited to Partner with Weiler on Purpose-Built Forestry Products

Weiler logo with forest background and two forestry machines

Salem, Virginia – As previously announced, Caterpillar Inc. has now entered into a definitive agreement to sell the Cat® purpose-built forestry business to Weiler, Inc. Carter Machinery Company will work closely with Weiler and Caterpillar to ensure a smooth transition for our customers.

Important Notice: Product Link Devices Affected by GPS Satellites Error

graphic featuring Carter Machinery equipment and the text "Important Notice"

Salem, Virginia – We know how much you rely upon accurate, updated information at all times. You depend on connectivity to make the best business decisions possible regarding productivity, maintenance, costs and safety on the jobsite. Unfortunately, we recently discovered an issue impacting software inside certain Cat® Product Link™ devices in relation to GPS time rollover occurrences.

New Apprenticeship Program at Carter Machinery Now Available

Graphic with text "New Apprenticeship Program Now Available Build Your Technical Career At Carter"

Salem, Virginia – Throughout its 90 year history, Carter Machinery has continually evolved to meet changing industry demands and customer needs.  A critical part of the business where Carter differs from others in the industry is in the service department.  However, a particularly difficult industry-wide challenge is finding technicians, specifically young people, who choose this important line of work for their career.  In an effort to address this issue, Carter Machinery has launched a 15-month Construction Equipment Technician Apprenticeship Program, developed to help reverse this technician-shortage trend.

Carter Machinery Commits to Military Veterans by Earning a Virginia Values Veterans Certification

Virginia Values Veterans logo

Salem, Virginia – Carter Machinery is excited to announce that it has been certified by the Governor’s office and the Virginia Department of Veterans Services Commissioner as a Virginia Values Veterans (V3) employer.  V3 is a public-private partnership with a proven track record in encouraging companies to hire and retain skilled veterans in the civilian workforce.  Carter is fortunate to have over a hundred veterans employed and is committed to recruiting these skilled veterans and their spouses as it continues to be one of the leading Caterpillar dealers in the United States.                                    

Improving Your Experience In Richmond

Rendering of new Carter Machinery Richmond location with text "Improving Your Experience in Richmond"

Richmond, Virginia – Over the next few years, Carter Machinery will be making some long-term enhancements to our Richmond area store, located at 8362 Richfood Road in Mechanicsville. We have big plans to improve the overall flow and efficiencies of our store, with an end goal of making it easier for you, our customers, to do business with us.