Why Our Customers Succeed

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For more than six decades, Carter Machinery has focused on one thing – our customers’ success. From humble beginnings with just three stores to a network of 18 locations and 1,200 employees today, we’ve evolved to better meet our customers’ changing needs and continue to invest for the future. 

Carter understands that, no matter what industry you’re in, downtime hurts your bottom line and business. That’s why…

  • Ninety-five percent of CAT parts are in-stock, on our shelves or available in less than 24 hours.
  • Our highly trained team of field service technicians is nearly 300 strong and ready to respond thanks to the largest fleet of service trucks in Virginia.
  • We’ve assembled the best maintained rental fleet and a transportation network that’s all backed by our First Call Promise.
  • Our sales force takes the time to understand your business and specific requirements so you get the most from your investment. 

Ultimately, our greatest investment is in our people. From hiring committed professionals who go the extra mile for you, to supplying our employees with the right tools and resources to get the job done right the first time, our success is a direct result of yours. We want to be your trusted partner and will work to earn it every day.
Let’s get to work.

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